<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Petroit — Insights</title><description>Practical thinking on brand, marketing, product and technology, from the people doing the work.</description><link>https://petroit.com/</link><item><title>Build only what moves your KPIs: a lean approach to digital products</title><link>https://petroit.com/insights/build-only-what-moves-your-kpis/</link><guid isPermaLink="true">https://petroit.com/insights/build-only-what-moves-your-kpis/</guid><description>Most products don’t fail because they do too little. They fail because they try to do everything at once. Here’s how to find the few features that matter and ship them first.</description><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>