Our approach

Lean thinking. Agile delivery. No surprises.

Here is exactly how a project with Petroit runs, from the first conversation to long after launch, so you know what to expect before you commit.

Essential first

We plan around the few features and channels that move your KPIs, and cut the rest.

User-centred

Decisions start with your audience: what they need and what makes them act.

Ship, learn, refine

Launch a focused first version quickly, then improve it with real feedback.

Measured by outcomes

Success is defined in numbers before we start, and reported honestly throughout.

The four phases

From first call to continuous growth

Discover

A free advisory session, then a short discovery to understand your business, audience and constraints.

What happens — Stakeholder and customer interviews — Audit of your brand, channels or systems — Goal and KPI definition

You receive Discovery summary Agreed success metrics Recommended approach

Define

We turn discovery into a lean plan: what we’ll build or run, in what order, for how much.

What happens — Lean canvas and prioritisation — Scope, timeline and team — Risk and dependency review

You receive Fixed scope and fixed price Project roadmap Signed statement of work

Design & build

Work happens in two-week sprints with design thinking, code review and testing built in.

What happens — Sprint planning and demos — Design, build, review and test — Weekly progress updates

You receive Working increments every sprint Shared project board Direct access to the team

Launch & grow

We launch, monitor performance and keep improving, through campaigns, features and support.

What happens — Launch plan and go-live — Performance monitoring — Continuous updates and optimisation

You receive Documentation and handover Performance reports Ongoing support options

Inside a sprint

A two-week rhythm you can set your watch by

Whether we’re shipping features or campaigns, work moves in short, visible cycles.

Day 1

Planning

Agree the sprint goal and priorities with you.

Days 2–8

Build & create

Design, development, content and campaigns in progress.

Ongoing

Review & test

Peer review, QA and feature testing on every change.

Day 9

Demo

See working results and give feedback live.

Day 10

Retro

Improve how we work before the next sprint.

Our commitments

Standards we hold on every project

These aren’t extras. They’re included in every engagement, whatever its size.

Start with a free consultation

Code review

Every change is reviewed by a second engineer before it ships.

Testing

Automated and manual testing on every feature and device.

Accessibility

Designs and builds follow WCAG guidelines.

Security

Least-privilege access, secure defaults and dependency updates.

Documentation

Clear handover docs so your team is never locked in.

Ownership

You own all code, designs and accounts. Always.

See the process in action

Phase one is free. Book a consultation and we’ll start discovery together.

Book a free consultation View services